Roasted on Jun 29, 2026 from SG

cloudflare.com

https://www.cloudflare.com

5.8 /10

😬 Needs Work

Conversion

8.3 /10

🔍 SEO

3 issues found

5.5 /10

🚀 Performance

3.5s load time

6.2 /10

♿ Accessibility

WCAG checks

📰

Media / Publishing Benchmark ↓ Below Average

Your score of 5.8/10 is 0.4 points below the Media / Publishing average of 6.2/10. The quick wins below can help close the gap.

Your Score

5.8/10

Media / Publishing Avg

6.2/10

1 pages analyzed

Tweet Score 🔥 Roast Another

Conversion Breakdown

AI analysis of each conversion factor — tap any category to learn more

🦸

Hero Section ▶

Is your headline clear, benefit-driven, and immediately compelling?

5/10

What this measures

The first thing visitors see — your headline, subheadline, and hero image. It must communicate your value in under 5 seconds or visitors bounce.

✅ Strength

The hero section lacks a clear and compelling headline that immediately communicates the value proposition of Cloudflare.

💡 Recommendation

Replace the current headline with a more attention-grabbing and descriptive one that highlights the benefits of using Cloudflare.

🎯

Call to Action ▶

Are your buttons visible, urgent, and impossible to miss?

7/10

What this measures

Your conversion buttons and links. Great CTAs are visually distinct, use action-oriented copy, and create urgency. This is where visitors become customers.

🔴 Problem found

The CTA button is not prominent enough and could be more prominent.

💡 Recommendation

Increase the size of the CTA button and make it more visible on the page.

🛡️

Trust Signals ▶

Do visitors have enough proof to believe your claims?

4/10

What this measures

Testimonials, logos, reviews, security badges, and social proof. These reduce buying anxiety and convince visitors you can deliver on your promises.

🔴 Problem found

There is no visible trust badge or customer testimonial on the page.

💡 Recommendation

Add a trust badge or customer testimonial to the page to establish credibility and build trust with potential customers.

✍️

Copywriting ▶

Does your text persuade, or just fill space?

6/10

What this measures

The quality of your written content — clarity, persuasion, benefit focus, and scannability. Good copy speaks to the reader's pain points and desires.

🔴 Problem found

The copy is not concise and could be more effective at communicating the value proposition of Cloudflare.

💡 Recommendation

Rewrite the copy to make it more concise and focused on the benefits of using Cloudflare.

🎨

Visual Design ▶

Does the layout guide the eye and support your message?

7/10

What this measures

Layout, visual hierarchy, whitespace, color, and typography. Good design directs attention to what matters and makes the page feel professional and trustworthy.

🔴 Problem found

The design is clean and modern, but it could be more visually appealing.

💡 Recommendation

Add more visual elements, such as images or icons, to make the page more engaging and memorable.

💡

Quick Wins

Tap any item to learn why it matters

Replace the current headline with a more attention-grabbing and descriptive one. ▶

Why this matters

Your headline has about 5 seconds to hook visitors. Lead with the benefit, not the feature. Make it specific and outcome-focused.

Increase the size of the CTA button and make it more visible on the page. ▶

Why this matters

A clear, prominent CTA is the single biggest driver of conversions. Use contrasting colors, action verbs ("Get started", "Try free"), and place it above the fold.

Add a trust badge or customer testimonial to the page. ▶

Why this matters

Social proof reduces buying anxiety. Even one testimonial or a row of client logos can increase conversion rates by 15-30%.

8.3 /10

SEO Health

How well your page is optimized for search engines. This score measures title tags, meta descriptions, heading structure, image alt text, and more.

SEO Checks

▶ Page Title

good

Cloudflare: Build for the agent era

35 characters

✓ Looking good

Your title is well-optimized. It's within the ideal 50-60 character range and will display properly in search results.

▶ Meta Description

short

Welcome to Cloudflare - Powering the next generation of applications

68 characters

💡 Recommendation

At 68 chars, your description is short. Expand it to 120-160 chars — include your value prop and a call to action.

▶ H1 Heading

multiple

Everything we learned from powering 20% of the Internet—yours by default

Missing or duplicate

💡 Recommendation

Every page needs exactly one H1 tag. It tells search engines (and users) what the page is about. Add a clear, keyword-rich H1 heading.

H2 Headings

Good heading structure helps SEO and readability.

Imgs w/o Alt

1 images are missing alt text. Alt text helps search engines understand images and is essential for accessibility. Add descriptive alt attributes to every image.

📡

Cloudflare Radar

Global DNS traffic data

Domain Popularity

Unknown

▶

Domain popularity is based on Cloudflare's global DNS resolver data. Higher popularity means more organic visitors are finding your site through direct navigation or bookmarks.

5.5 /10

Performance

How fast your page loads and becomes interactive. Slow pages lose visitors — 53% of mobile users leave if a page takes over 3 seconds to load.

Core Web Vitals

▶ Time to First Byte (TTFB)

611ms

Slow server response. This delays everything else. Look into server caching, CDN distribution, database query optimization, or better hosting.

▶ First Contentful Paint (FCP)

1.2s

Users see content quickly. This keeps them engaged rather than bouncing.

▶ Page Load Time

3.5s

Page load is acceptable but could be faster. Compress images, minify JS/CSS, and remove unused code.

Page Weight

111

Requests

Too many HTTP requests slow down your page. Combine files, use sprites, and lazy-load non-critical resources.

📜 Scripts68 files (831KB)

🎨 Stylesheets4 files (100KB)

🖼 Images33 files (332KB)

🔤 Fonts2 files (41KB)

▶ ⚠ Slow load time (> 3s)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ Server response could be faster (TTFB > 400ms)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ Too many requests (111)

💡 How to fix

Address this issue to improve page load speed and user experience.

▶ ⚠ Heavy JavaScript (831KB)

💡 How to fix

Defer non-critical JavaScript. Consider code splitting and loading scripts only when needed.

AI Predicted Attention Heatmap

Where users are most likely to look

📱 Fold Line

ATTENTION:

High

Medium

Low

👁️

Attention Summary

Hotspots Detected 5

Above Fold 60%

🎯

Click Predictions

Primary CTA

70%

Navigation

40%

Secondary link

25%

6.2 /10

Accessibility

How usable your page is for people with disabilities. Good accessibility also improves SEO and helps all users navigate your site more easily.

Needs work — several accessibility gaps

Accessibility Checks

▶ Images without alt text

Alt text describes images for screen readers and search engines.

✓ Looking good

All images have alt text. Screen readers can describe every image to visually impaired users.

▶ Links without text

Links need descriptive text so users know where they lead.

✓ Looking good

All links have descriptive text. Users can understand each link's purpose.

▶ Missing form labels

Form inputs need labels so users know what to enter.

✓ Looking good

All form inputs have proper labels.

▶ Has skip link

Skip links let keyboard users jump past navigation to main content.

💡 Recommendation

Add a "Skip to content" link as the first focusable element. It helps keyboard-only users navigate efficiently.

▶ Has lang attribute

The lang attribute tells browsers and screen readers what language your content is in.

💡 Recommendation

Add lang="en" (or your language) to the tag. This helps screen readers pronounce content correctly.

▶ ARIA roles

ARIA roles define the purpose of page sections for assistive technology.

✓ Looking good

No ARIA roles detected. Consider adding landmark roles (navigation, main, banner) to help screen readers.

🔥

Landing Page Roast

cloudflare.com · Jun 29, 2026

5.8 /10

😬 Concerning

While the landing page for Cloudflare's website is functional, it could benefit from some improvements to increase conversion rates. By addressing the issues mentioned above, Cloudflare can create a more effective and engaging landing page that resonates with its target audience.

📊

Detailed Breakdown

Tap any category for details and advice

🦸

Hero Section ▶

5/10

What this measures

The first thing visitors see — your headline, subheadline, and hero image. It must communicate your value in under 5 seconds or visitors bounce.

✅ Strength

The hero section lacks a clear and compelling headline that immediately communicates the value proposition of Cloudflare.

💡 Recommendation

Replace the current headline with a more attention-grabbing and descriptive one that highlights the benefits of using Cloudflare.

🎯

Call to Action ▶

7/10

What this measures

Your conversion buttons and links. Great CTAs are visually distinct, use action-oriented copy, and create urgency. This is where visitors become customers.

🔴 Problem

The CTA button is not prominent enough and could be more prominent.

💡 Recommendation

Increase the size of the CTA button and make it more visible on the page.

🛡️

Trust Signals ▶

4/10

What this measures

Testimonials, logos, reviews, security badges, and social proof. These reduce buying anxiety and convince visitors you can deliver on your promises.

🔴 Problem

There is no visible trust badge or customer testimonial on the page.

💡 Recommendation

Add a trust badge or customer testimonial to the page to establish credibility and build trust with potential customers.

✍️

Copywriting ▶

6/10

What this measures

The quality of your written content — clarity, persuasion, benefit focus, and scannability. Good copy speaks to the reader's pain points and desires.

🔴 Problem

The copy is not concise and could be more effective at communicating the value proposition of Cloudflare.

💡 Recommendation

Rewrite the copy to make it more concise and focused on the benefits of using Cloudflare.

🎨

Visual Design ▶

7/10

What this measures

Layout, visual hierarchy, whitespace, color, and typography. Good design directs attention to what matters and makes the page feel professional and trustworthy.

🔴 Problem

The design is clean and modern, but it could be more visually appealing.

💡 Recommendation

Add more visual elements, such as images or icons, to make the page more engaging and memorable.

⚡

Quick Wins

Tap any item to learn why it matters

Replace the current headline with a more attention-grabbing and descriptive one. ▶

Why this matters

Your headline has about 5 seconds to hook visitors. Lead with the benefit, not the feature.

Increase the size of the CTA button and make it more visible on the page. ▶

Why this matters

A clear, prominent CTA is the single biggest driver of conversions. Use contrasting colors, action verbs, and place it above the fold.

Add a trust badge or customer testimonial to the page. ▶

Why this matters

Social proof reduces buying anxiety. Even one testimonial or a row of client logos can increase conversion rates by 15-30%.

🦸

Hero

🎯

Call

🛡️

Trust

✍️

Copywriting

🎨

Visual

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